Hi! I’m Heidi, a professional marketer and blogger. I have a proven track record of providing valuable insights and helping companies improve their marketing strategies. In just over 1 year, I went from uninspired premed student and biology major to running the marketing communications department at a startup. Today, I am an MBA graduate and freelancer.
FEATURED POSTS
Top 5 Things to Consider When Creating Your First Website
Whether you have decided to create a website for a personal blog, a portfolio, or a business, there are several important things you should keep in mind as you are...Read More
July 20, 2023
How to Create a Marketing Resume that Stands Out
Applying for jobs is exciting but can also be stressful. Whether you are applying for entry-level jobs out of college or you are trying to enter a senior level role,...Read More
July 15, 2023
How to Stay Up-to-Date in the Rapidly Evolving Marketing Industry
Marketing is a great field to be in for those who love to be constantly challenged and learning new things. The marketing landscape is evolving all the time, and marketers...Read More
April 25, 2021
What is Branding and Why is it Important?
The Essential Ingredients of a Company’s Public Image Your company is a brand, and larger companies may have additional brands underneath the parent company. A brand is your company’s image,...Read More
April 25, 2021
What is Digital Marketing and Why Should You Use It?
Gone are the days when marketers could only reach customers via TV commercials, radio, billboards, or print ads. The current digital age brings with it many more methods for reaching...Read More
December 30, 2020
What is Marketing Communications?
Marketing communications is a branch of marketing that is responsible for managing a company’s marketing materials and promotional strategies. The marketing communications team decides how to best communicate the company’s...Read More
May 23, 2020