Home

Freelance marketer
and blogger

DIGITAL STRATEGY

Receive a digital marketing audit report and with recommendations for increasing your company’s brand awareness, engagement, and sales.

CONTENT MARKETING

Get recommendations around content strategy, measuring impact, or coming up with new ideas. I can help you implement effective inbound marketing strategies on your website and on social media.

CONTENT MANAGEMENT

I will optimize your marketing team operations by organizing content and implementing a content calendar to streamline content production and ensure consistent customer engagement.

ANALYTICS

I will set up software programs to help you analyze your current digital marketing strategies, optimize, and provide ongoing insight into the effectiveness of your company’s digital marketing efforts.

MEDIA PRODUCTION

I can create engaging and visually appealing content for your marketing channels.

FEATURED POSTS

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Software,

Marketing Operations 101: Intro to Marketing Technology and Processes

Marketing operations involves managing the technologies and processes required for marketing programs. Marketing operations professionals collaborate closely with the rest of the marketing team and the IT team to make...Read More
December 26, 2024
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Website Analytics,

Top 10 Affordable Marketing Tools for Small Businesses and Freelancers to Accelerate Growth

Creative Tools Effective marketing often requires compelling visuals. You don’t have to be a trained graphic designer to create visually pleasing visuals that communicate your company’s or product’s key messages....Read More
December 24, 2024
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Marketing Careers

How to Navigate a Career Switch: Personal Discovery, Research, Applications

Step 1: Figure out what you are passionate about Mid-life crisis? Early-life crisis? I wasn’t even graduated from college when all of a sudden I realized my chosen career path...Read More
December 23, 2024
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Market Research

How to Use Market Research to Boost Business and Avoid Pitfalls

Market research consists of researching the market you are in, or anticipate doing business in. There are several ways to do market research. Choosing the best one for your business...Read More
December 23, 2024
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Website Basics,

Top 5 Things to Consider When Creating Your First Website

Whether you have decided to create a website for a personal blog, a portfolio, or a business, there are several important things you should keep in mind as you are...Read More
July 20, 2023
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Applying for Marketing Jobs

How to Create a Marketing Resume that Stands Out

Applying for jobs is exciting but can also be stressful. Whether you are applying for entry-level jobs out of college or you are trying to enter a senior level role,...Read More
July 15, 2023

LET'S GROW YOUR COMPANY

Together

Hi! I’m Heidi, a professional marketer and blogger. I have a proven track record of providing valuable insights and helping companies improve their marketing strategies. In just over 1 year, I went from uninspired premed student and biology major to running the marketing communications department at a startup. Today, I am an MBA graduate and freelancer.

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