Marketing operations involves managing the technologies and processes required for marketing programs. Marketing operations professionals collaborate closely with the rest of the marketing team and the IT team to make...

Creative Tools Effective marketing often requires compelling visuals. You don’t have to be a trained graphic designer to create visually pleasing visuals that communicate your company’s or product’s key messages....

Step 1: Figure out what you are passionate about Mid-life crisis? Early-life crisis? I wasn’t even graduated from college when all of a sudden I realized my chosen career path...

Market research consists of researching the market you are in, or anticipate doing business in. There are several ways to do market research. Choosing the best one for your business...