Marketing operations involves managing the technologies and processes required for marketing programs. Marketing operations professionals collaborate closely with the rest of the marketing team and the IT team to make...

Creative Tools Effective marketing often requires compelling visuals. You don’t have to be a trained graphic designer to create visually pleasing visuals that communicate your company’s or product’s key messages....

Step 1: Figure out what you are passionate about Mid-life crisis? Early-life crisis? I wasn’t even graduated from college when all of a sudden I realized my chosen career path...

Market research consists of researching the market you are in, or anticipate doing business in. There are several ways to do market research. Choosing the best one for your business...

Whether you have decided to create a website for a personal blog, a portfolio, or a business, there are several important things you should keep in mind as you are...

Applying for jobs is exciting but can also be stressful. Whether you are applying for entry-level jobs out of college or you are trying to enter a senior level role,...

Marketing is a great field to be in for those who love to be constantly challenged and learning new things. The marketing landscape is evolving all the time, and marketers...

The Essential Ingredients of a Company’s Public Image Your company is a brand, and larger companies may have additional brands underneath the parent company. A brand is your company’s image,...

Gone are the days when marketers could only reach customers via TV commercials, radio, billboards, or print ads. The current digital age brings with it many more methods for reaching...

Marketing communications is a branch of marketing that is responsible for managing a company’s marketing materials and promotional strategies. The marketing communications team decides how to best communicate the company’s...