How to Stay Up-to-Date in the Rapidly Evolving Marketing Industry
Marketing is a great field to be in for those who love to be constantly challenged and learning new things. The marketing landscape is evolving all the time, and marketers...
What is Branding and Why is it Important?
The Essential Ingredients of a Company’s Public Image Your company is a brand, and larger companies may have additional brands underneath the parent company. A brand is your company’s image,...
What is Digital Marketing and Why Should You Use It?
Gone are the days when marketers could only reach customers via TV commercials, radio, billboards, or print ads. The current digital age brings with it many more methods for reaching...
What is Marketing Communications?
Marketing communications is a branch of marketing that is responsible for managing a company’s marketing materials and promotional strategies. The marketing communications team decides how to best communicate the company’s...
What is Marketing?
Marketing is the branch of the business world that handles the planning and promotion of a company’s products and/or services. When people think of marketing, many only think of promotion...