Creative Tools Effective marketing often requires compelling visuals. You don’t have to be a trained graphic designer to create visually pleasing visuals that communicate your company’s or product’s key messages....

Marketing is a great field to be in for those who love to be constantly challenged and learning new things. The marketing landscape is evolving all the time, and marketers...

The Essential Ingredients of a Company’s Public Image Your company is a brand, and larger companies may have additional brands underneath the parent company. A brand is your company’s image,...

Gone are the days when marketers could only reach customers via TV commercials, radio, billboards, or print ads. The current digital age brings with it many more methods for reaching...

Marketing communications is a branch of marketing that is responsible for managing a company’s marketing materials and promotional strategies. The marketing communications team decides how to best communicate the company’s...

Marketing is the branch of the business world that handles the planning and promotion of a company’s products and/or services. When people think of marketing, many only think of promotion...