The Essential Ingredients of a Company’s Public Image Your company is a brand, and larger companies may have additional brands underneath the parent company. A brand is your company’s image,...

Gone are the days when marketers could only reach customers via TV commercials, radio, billboards, or print ads. The current digital age brings with it many more methods for reaching...

Marketing communications is a branch of marketing that is responsible for managing a company’s marketing materials and promotional strategies. The marketing communications team decides how to best communicate the company’s...